Since its launch in 1986, Honda's (NYSE: HMC ) Acura brand has kind of occupied an in-between space -- more upscale than a mass-market brand, but not quite a true luxury brand, either. Lately, Honda has been hinting that it wants to change that, and it has an all-new ad agency ready to push Acura up the luxury scale.
Does this plan have a chance? In this video, Fool contributor John Rosevear looks at what it really takes to establish a true luxury-car brand and explains why observers -- and Honda investors -- should be skeptical of this latest effort.
China is already the world's largest auto market -- and it's set to grow even bigger in the coming years. A recent Motley Fool report, "2 Automakers to Buy for a Surging Chinese Market," names two global giants poised to reap big gains that could drive big rewards for investors. You can read this report right now for free -- just click here for instant access.
No comments:
Post a Comment